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Stewards of Tourism
Marketing in San Diego


San Diego Tourism Marketing District (SDTMD) is a Tourism Improvement District serving all areas within the City of San Diego. Lodging businesses with 70 rooms or more within the City are assessed a two percent fee on each room night. SDTMD uses these dollars to support marketing and promotional efforts of a variety of programs, services and special events that increase room night sales for assessed hotels. This consistent source of funding for tourism marketing allows San Diego to maintain its status as a competitive, first-tier visitor destination and is vital to the strength and success of the City’s tourism economy.

Why Tourism Matters

San Diego’s thriving economy depends on tourism. Thousands of jobs for our residents, billions in economic activity for our businesses, and millions in hotel taxes to our City—tourism benefits everyone in the City of San Diego. Through hotel tax (or TOT) revenue, San Diego’s out-of-town visitors help fund the services that keep our City safe, clean and a great place to live too.

Investing in Tourism


the things we love
about San Diego


to San Diego’s


revenue to fund
City Services


1 in 8 jobs in
San Diego

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