San Diego hotel tax higher than expected, helps boosts city coffers

Better than expected leisure travel is helping boost revenues for the City of San Diego. 

Hotel tax, or TOT, which is typically the city’s third highest source of revenue was $9.2 million higher than expected last spring, jumping to $68.1 million.

According to this article from the San Diego Union Tribune, sales tax, property tax and consumer buying power has also played a role in the city’s revenue surge.

SDTMD Accepting Funding Applications For FY 2023 Through November 19

San Diego Tourism Marketing District (SDTMD) is accepting applications for Fiscal Year 2023 grants. 

Tourism generating events and programs occurring July 1, 2022 – June 30, 2023 that can demonstrate an increase in stays at SDTMD-assessed hotels (City of San Diego hotels with 70 rooms or more) and a measurable return on investment (ROI) are encouraged to apply. 

Interested applicants can access the application through SDTMD’s online portal at beginning October 11. Applications must be completed by 5 p.m. on Friday, November 19, 2021.

Please reach out to the executive director with any questions.


If you live in San Diego, you should care about tourism. Here’s why.

San Diego is leading the nation in the tourism recovery.

In the nearly six months between reopening for leisure travel in March and Labor Day, San Diego has ranked in the top three U.S. travel destinations and the first in the Western region. Believe it or not, July 2021 was one of San Diego’s strongest months on record for hotel performance.

You might be asking how that can be?