One of the primary ways that the SDTMD works to bring visitors to San Diego, and increase room night stays, is through the direct funding of contractors for various events and programs. Funding is requested through the annual application process. 

Entity/Program

Event Date

Funding

n/a

$26,703,389

Best Coast Beer Fest

March 25-27, 2022

$70,000

California State Games — Summer

July-September 2021

$80,000

California State Games — Winter

February-March 2022

$50,000

La Jolla Concours D’Elegance

April 2022

$60,000

ECNL Boys Fall Showcase

October 8-11, 2021

$74,500

ECNL Girls Fall Showcase

November 11-14, 2021

$75,500

Maverick Sports – December Youngers (Soccer)

December 3-5, 2021

$45,000

San Diego Bayfair

September 17-19, 2021

$95,000

San Diego Crew Classic

March 25-27, 2022

$116,500

San Diego Bay Food + Wine Festival

November 11-14, 2021

$74,500

San Diego Holiday Bowl

December 28, 2021

$435,000

Sports San Diego

n/a

$255,100

U.S. Police and Fire Championships

June 2022

$51,500

SDTMD is proud to have helped fund many of San Diego’s signature events and programs over the years.