One of the primary ways that the SDTMD works to bring visitors to San Diego, and increase room night stays, is through the direct funding of contractors for various events and programs. Funding is requested through the annual application process. Entity/Program Event Date Funding San Diego Tourism Authority n/a $26,703,389 Best Coast Beer Fest March 25-27, 2022 $70,000 California State Games — Summer July-September 2021 $80,000 California State Games — Winter February-March 2022 $50,000 La Jolla Concours D’Elegance April 2022 $60,000 ECNL Boys Fall Showcase October 8-11, 2021 $74,500 ECNL Girls Fall Showcase November 11-14, 2021 $75,500 Maverick Sports – December Youngers (Soccer) December 3-5, 2021 $45,000 San Diego Bayfair September 17-19, 2021 $95,000 San Diego Crew Classic March 25-27, 2022 $116,500 San Diego Bay Food + Wine Festival November 11-14, 2021 $74,500 San Diego Holiday Bowl December 28, 2021 $435,000 Sports San Diego n/a $255,100 U.S. Police and Fire Championships June 2022 $51,500 SDTMD is proud to have helped fund many of San Diego’s signature events and programs over the years.