One of the primary ways that the SDTMD works to bring visitors to San Diego, and increase room night stays, is through the direct funding of contractors for various events and programs. Funding is requested through the annual application process. Due to the impact on tourism from the coronavirus pandemic and the continued uncertainty around large gatherings and events, funding for FY 2021 was consolidated with the SDTA.


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SDTMD is proud to have helped fund many of San Diego’s signature events and programs over the years.