One of the primary ways that the SDTMD works to bring visitors to San Diego, and increase room night stays, is through the direct funding of contractors for various events and programs. Funding is requested through the annual application process.
Entity/Program
Event Date
Funding
Best Coast Beer Fest
March 25-27, 2022
$70,000
California State Games — Summer
July-September 2021
$80,000
California State Games — Winter
February-March 2022
$50,000
La Jolla Concours D’Elegance
April 2022
$60,000
ECNL Boys Fall Showcase
October 8-11, 2021
$74,500
ECNL Girls Fall Showcase
November 11-14, 2021
$75,500
Maverick Sports – December Youngers (Soccer)
December 3-5, 2021
$45,000
San Diego Bayfair
September 17-19, 2021
$95,000
San Diego Crew Classic
March 25-27, 2022
$116,500
San Diego Bay Food + Wine Festival
November 11-14, 2021
$74,500
San Diego Holiday Bowl
December 28, 2021
$435,000
Sports San Diego
n/a
$255,100
U.S. Police and Fire Championships
June 2022
$51,500
SDTMD is proud to have helped fund many of San Diego’s signature events and programs over the years.
