SDTMD Allocates $38 Million in Grants for FY 2023 to Support Tourism Rebound

Budget includes funding for a record number of tourism-generating programs including several new events 

SAN DIEGO, Calif. – June 29, 2022— San Diego Tourism Marketing District (SDTMD) continues to support tourism recovery with nearly $38 million in funding allocated for destination marketing programs in Fiscal Year 2023, which begins July 1. Bolstered by an increase in assessments due to the robust rebound in leisure travel, SDTMD funding allocations for FY23 have increased by $10 million from the previous year. Funding remains $10 million short of the record $48 million allocated for programs in FY20 prior to the pandemic.

 
“The tourism industry has made great strides when compared to the previous fiscal year during the depths of the pandemic,” said SDTMD Board Chair Richard Bartell. “We are pleased to support a great cross-section of tourism-generating programs in the upcoming year that will continue to drive the recovery, especially with respect to meetings and events.”
 
San Diego Tourism Authority (SDTA), the City’s destination marketing organization, continues to be SDTMD’s primary recipient of funding and will receive approximately $35 million for strategic marketing programs.
 
An additional $2.6 million will support a record number of tourism generating events and programs, including several new events and four high-profile sports events that fall under the umbrella of the newly formed non-profit Sports San Diego.
 
Among the new events supported by SDTMD for FY23 are the Zero Emissions Summit and Expo that focuses on advancing zero-emissions technologies, the Old Town Luche Libre Festival highlighting the Mexican cultural tradition of Luchador Wrestling plus the Winter Gold Squash Tournament, Legit Rare Football All-American Championship and World Lacrosse Championships.
 
Through Sports San Diego, SDTMD is supporting additional new sporting events including the Donate Life Transplant Games of America, which honors organ donors and raises awareness of organ donation, as well as prestigious boys and girls ECNL soccer tournaments. The 2nd Annual Wonderfront Music and Arts Festival, which returns after a two-year pandemic hiatus, is another high-profile grant recipient for FY23. A full list of FY23 contractors can be found at sdtmd.org.
 
SDTMD funding decisions continue to support a responsible tourism approach. A majority of funded events fall during traditionally slower travel periods, which promotes stable business levels year-round while reducing stress on the region during peak travel times. Programs are also scattered throughout the city to benefit lodging in more districts and lessen impact on any single city area.
 
Several of SDTMD’s sponsored events also include non-SDTMD funded components that focus on giving back to the local community. San Diego Bay Food + Wine Festival partners with Fast Forward Futures to support hospitality, culinary and enology arts scholarship programs for students and professionals in the City of San Diego. The World Gold Squash Tournament helps support Access Youth Academy, a San Diego nonprofit that uses the sport of squash to fuel academic success for low-income youth. The San Diego Crew Classic Freedom Rows events support military veterans recovering from injuries, emotional trauma and Post-Traumatic Stress Disorder.
 
Established in 2008, SDTMD collects a small assessment on room nights from City hotels with 70 rooms or more. These assessments are designated for the sole purpose of funding tourism marketing. Tourism marketing helps increase overnight hotel stays, which generate tax dollars to fund the City’s essential services, support thousands of direct tourism jobs and attract billions in visitor spending to the region. Collectively, the FY23 events are projected to drive approximately 164,000 room nights to generate over $35 million in room night revenue in addition to $3.7 million in Transient Occupancy Tax (TOT) for the city. For more information, visit www.sdtmd.org.
 

About San Diego Tourism Marketing District

The San Diego Tourism Marketing District (SDTMD) is a nonprofit, mutual-benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. SDTMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org

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San Diego hotel tax higher than expected, helps boosts city coffers

Better than expected leisure travel is helping boost revenues for the City of San Diego. 

Hotel tax, or TOT, which is typically the city’s third highest source of revenue was $9.2 million higher than expected last spring, jumping to $68.1 million.

According to this article from the San Diego Union Tribune, sales tax, property tax and consumer buying power has also played a role in the city’s revenue surge.

SDTMD Accepting Funding Applications For FY 2023 Through November 19

San Diego Tourism Marketing District (SDTMD) is accepting applications for Fiscal Year 2023 grants. 

Tourism generating events and programs occurring July 1, 2022 – June 30, 2023 that can demonstrate an increase in stays at SDTMD-assessed hotels (City of San Diego hotels with 70 rooms or more) and a measurable return on investment (ROI) are encouraged to apply. 

Interested applicants can access the application through SDTMD’s online portal at www.sdtmd.org/applications beginning October 11. Applications must be completed by 5 p.m. on Friday, November 19, 2021.

Please reach out to the executive director with any questions.

 

If you live in San Diego, you should care about tourism. Here’s why.

San Diego is leading the nation in the tourism recovery.

In the nearly six months between reopening for leisure travel in March and Labor Day, San Diego has ranked in the top three U.S. travel destinations and the first in the Western region. Believe it or not, July 2021 was one of San Diego’s strongest months on record for hotel performance.

You might be asking how that can be?

SDTMD Helps Boost Tourism Recovery with $28 Million in Grants for Tourism Marketing In FY 2022

SDTA receives $26.6 million for destination marketing with an additional $1.6 million allotted to 12 tourism-generating events.

SAN DIEGO, Calif. – August 5, 2020— The San Diego Tourism Marketing District (SDTMD) continues to be a catalyst for the City’s tourism recovery with $28 million in funding allocated for destination marketing programs in Fiscal Year 2022, which started July 1. San Diego Tourism Authority (SDTA), the City’s destination marketing organization, remains SDTMD’s primary beneficiary and will receive approximately $26.6 million. An additional $1.6 million will support 12 tourism generating events including Olympic-style athletic competitions, major youth soccer tournaments, food and wine festivals, cultural programs and more.

“Although our assessment collections are much lower this year due to the impact of the pandemic, we are fortunate to have SDTMD in place so that destination marketing can continue uninterrupted,” said Richard Bartell, SDTMD board chairman. “While many of our competitive destinations are struggling due to lack of funding, San Diego is ranked in the top three most popular U.S. destinations and first in the West among travelers and in a prime position for driving visitation through strategic marketing programs as the recovery continues.”

Most recent data for the week of July 4 shows San Diego averaged a citywide occupancy of 78.3 percent and a daily rate of $216, which was 13 percent above 2019’s pre-pandemic average daily rate for the same period.

Established in 2008, SDTMD collects a small assessment on room nights from City hotels with 70 rooms or more. These assessments are designated for the sole purpose of funding tourism marketing. Tourism marketing helps increase overnight hotel stays, which generate tax dollars to fund the City’s essential services, support thousands of direct tourism jobs and attract billions in visitor spending to the region.

Events receiving funding from SDTMD in FY22 include California State Games, San Diego Bayfair Thunderboats, San Diego Bay Food + Wine Festival, Wonderfront music festival, Best Coast Beer Fest, La Jolla Concours D’Elegance, U.S. Police and Fire Championships, San Diego Crew Classic, San Diego Holiday Bowl and elite ECNL boys’ and girls’ soccer tournaments. Collectively, these local events are projected to drive approximately 115,000 room nights to generate over $21 million in room night revenue in addition to TOT for the City and visitor spending at our restaurants, retail shops and other local businesses.

Funding awards are based on applicants’ ability to generate incremental room night stays, particularly in the off season, at SDTMD-assessed hotels in the City of San Diego and provide a measurable return on investment (ROI) on SDTMD dollars. Prior to the pandemic, SDTMD generated an average return on investment of over $19 for every SDTMD dollar invested.

For more information, visit www.sdtmd.org.

About San Diego Tourism Marketing District

The San Diego Tourism Marketing District (SDTMD) is a nonprofit, mutual-benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. SDTMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org

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