Now in its fifth year at San Diego’s Mariner’s Point Park, the annual reggae music festival leans heavily into its San Diego setting.
Continue readingWhat Mission Bayfest Learned About Turning an Event Into a San Diego Getaway
SDTMD Allocates $44.5M in Tourism Marketing Funding for FY2027
The investment supports San Diego’s continued competitiveness as a premier travel destination at a time when destinations near and far are competing aggressively for visitor spending and overnight stays.
Continue readingThe ROI of Sports Tourism in San Diego
Sports tourism San Diego programs help drive hotel demand, visitor spending and measurable ROI through SDTMD-funded marketing investments.
Continue readingHow SDTMD Drives Sports Tourism ROI
SDTMD’s partnership with the San Diego Open shows how sports tourism can generate winter hotel demand and measurable ROI for the San Diego region.
Continue readingHoliday Bowl San Diego Drives Tourism Impact
The Holiday Bowl continues to deliver major hotel demand, national visibility and economic impact for San Diego. This SDTMD-supported legacy event fills a key winter tourism gap while generating millions in room revenue.
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