San Diego Bayfair
A San Diego tradition since the 1960s, San Diego Bayfair is a three-day festival held in Mission Bay Park with powerboat racing as its centerpiece. Family oriented, Bayfair offers live music, beer gardens, kids’ activities, food booths and a wide range of additional attractions. Usually attracting more than 100,000 regional and national visitors, the event has seen a dramatic increase in the number of attendees and the number of hotel rooms booked since becoming partners with SDTMD. Since 2015, the event has generated an average return on investment of $30 for every TMD dollar and over $10 million in TMD hotel room revenue.
Key highlights FY 2019:
- The 2018 event included the inaugural America’s Finest BBQ State Championship, which holds an official state sanctioning from the Kansas City Barbecue Society
- A display hydroplane made appearances at regional car shows to hype the event
- More out-of-area clients used the festival as a platform for corporate hospitality events and contributed to a three percent growth in attendance
ROI 32.7:1
| FY 2019 Funded Amount | $95,000 |
| Hotel Room Nights | 18,497 |
| x Average Daily Rate | $167.78 |
| = Total Room Night Revenue | $3,103,427 |