San Diego Bayfair  

A San Diego tradition since the 1960s, San Diego Bayfair is a three-day festival held in Mission Bay Park with powerboat racing as its centerpiece. Family oriented, Bayfair offers live music, beer gardens, kids’ activities, food booths and a wide range of additional attractions. Usually attracting more than 100,000 regional and national visitors, the event has seen a dramatic increase in the number of attendees and the number of hotel rooms booked since becoming partners with SDTMD. Since 2015, the event has generated an average return on investment of more than $30 for every TMD dollar and over $20 million in TMD hotel room revenue.

Key highlights:

  • The 2018 event included the inaugural America’s Finest BBQ State Championship, which holds an official state sanctioning from the Kansas City Barbecue Society
  • To celebrate its 50th anniversary, Bayfair hosted a series of special events, including a Hall of Fame and restoration of the Bill Muncey Memorial on Ski Beach
  • The Thunder Road Nationals Car Show took place during Bayfair as well, with proceeds benefitting Wounded Warrior Homes in San Diego
  • More out-of-area clients used the festival as a platform for corporate hospitality events and contributed to a three percent growth in attendance

ROI 56:1

FY 2023 Funded Amount$95,000
Hotel Room Nights19,713
x Average Daily Rate$269.79
= Total Room Night Revenue$5,316,596