Case Study: USTA Billie Jean King Girls National Championships

USTA Billie Jean King Girls National Championships

Named for tennis icon Billie Jean King—who personally attends the tournament to present awards—the Championships elevate San Diego’s profile as a destination for elite amateur and professional tennis. The tournament’s national and global broadcast exposure further positions San Diego as a high-visibility sports destination while attracting athletes, families, and supporters who generate overnight visitation and extended hotel stays.

SDTMD funding supports the promotion of the Championships, helping drive out-of-market attendance and measurable tourism impact during the tournament period.

Key Highlights FY2025

• The Championships featured more than 500 elite junior athletes from all 50 states, reinforcing its status as a national premier youth tennis event.
• The multi-day tournament attracted athletes, families, and support teams who generated extended hotel stays and visitor spending across San Diego.
• Billie Jean King personally attended the event, presenting awards and elevating the tournament’s national profile.
• The Championships received national broadcast coverage, expanding visibility for both the event and San Diego as a sports destination.
• In FY2025, SDTMD’s $65,000 investment generated 2,627 hotel room nights, resulting in $628,089 in total room night revenue.
• The event delivered a 9.5:1 return on investment, reflecting strong out-of-market participation and sustained hotel demand during the tournament window.