San Diego Crew Classic 

After 45 years, the San Diego Crew Classic is the nation’s premier spring rowing event. More than 3,500 athletes from across the U.S., Mexico and Canada participate in 120 races along the shores of Mission Bay Park. With $125,500 in funding from SDTMD in FY23, the event generated approximately 8,700 hotel room nights and an 20 to 1 return on investment.

Key highlights:

  • The event includes retail kiosks, a variety of food booths and a Jumbotron viewing area as its center point
  • Freedom Rows is a highlight of the event and includes competitions with wounded warrior athletes
  • The Copley Cup format was modified to run duel races, which brought a new level of excitement to the highest level of men’s collegiate competition
  • The California SwimRun was added at the end of race day on Sunday which brought new competitors, vendors and fans

ROI 20:1

FY 2023 Funded Amount$125,500
Hotel Room Nights8,743
x Average Daily Rate$286.78
= Total Room Night Revenue$2,507,318