San Diego Bay Wine + Food Festival
The San Diego Bay Wine + Food Festival is one of the nation’s largest culinary events and draws more than 10,000 attendees who stay and spend while in the City of San Diego. Featuring a week full of events, the Festival puts a national spotlight on the city’s growing culinary tourism industry and culminates in a Grand Tasting held at Embarcadero Park North. Since 2015, the Festival has included a three-day educational conference for wine professionals called SommCon. With funding from SDTMD in FY 2019, SDBWFF was able to expand its multi-phased year-round marketing program to attract more out of town visitors to the event. The event succeeded in generating more than $1 million in room night revenue for a return on investment of $14.70 for every SDTMD dollar spent.
Key highlights FY 2019:
- SommCon attracts an additional 1,000 affluent, professional attendees to the event
- Approximately 36 percent of attendees come from outside of San Diego
- The Festival takes place across the City with more than 50 featured events ranging from downtown and Little Italy to Mission Valley and the beach communities
ROI 14.7:1
| FY 2019 Funded Amount | $74,145 |
| Hotel Room Nights | 5,208 |
| x Average Daily Rate | $209.00 |
| = Total Room Night Revenue | $1,088,472 |