San Diego Tourism Authority
The San Diego Tourism Authority (SDTA) is the region’s primary sales and marketing organization, promoting San Diego as a leading leisure, business, and meetings destination. As SDTMD’s largest funding recipient, SDTA plays a central role in driving hotel demand and supporting the City’s visitor economy.
In FY2025, SDTA advanced destination sales and marketing programs designed to generate hotel room nights and maximize return for assessed hotels, strengthening San Diego’s competitive position in the global travel market.
Key Highlights FY2025:
SDTA-supported programs generated 6.46 million hotel room nights at San Diego Tourism Marketing District hotels, resulting in $1.35 billion in total room night revenue.
SDTA delivered a 28.6:1 return on investment on SDTMD funding, demonstrating the effectiveness of its integrated sales and marketing efforts in driving hotel demand.
SDTA’s destination marketing and sales initiatives strengthened San Diego’s position as a leading leisure, business, and meetings destination, supporting sustained visitation in a highly competitive travel environment.
Hotel demand driven by SDTA programs contributed to strong average daily rates, with ADR reaching $208.68 across impacted room nights.
ROI 28.6:1
| FY2025 Funded Amount | $47.1 million |
| Hotel Room Nights | 6.46 million |
| x Average Daily Rate | $208 |
| = Total Room Night Revenue | $1.35 billion |