Sports San Diego

As San Diego’s sports commission, Sports San Diego provides a variety of services to support sporting events that drive visitation to San Diego. Launched in January 2022, the organization’s goal is to drive visitor demand through recruiting, supporting and hosting worldclass sports events. Sports San Diego is strategically aligned with the San Diego Bowl Game Association, also known as the Holiday Bowl, as the region’s longest standing annual tourism-driving sports event.

Key highlights FY 2023:

  • ECNL Girls Playoffs
  • USA Flag Football West Coast Major
  • World Surf League World Junior Championships
  • Concacaf Gold Cup
  • Mexico vs. Cameroon
  • Manchester United vs. Wrexham
  • Warrior Games

ROI 21.1:1

FY 2023 Funded Amount$901,550
Hotel Room Nights78,886
x Average Daily Rate$241
= Total Room Night Revenue$19,023,359