One of the primary ways that the SDTMD works to bring visitors to San Diego, and increase room night stays, is through the direct funding of contractors for various events and programs. Funding is requested through the annual application process. The following contractors were awarded funding for FY2020.

 

Entity/Purpose Date Allocation
San Diego Tourism Authority (SDTA) n/a $46,202,838
Best Coast Beer Fest March 20-22, 2020 (POSTPONED) $60,000
California Police Athletic Foundation — US Police & Fire Championships June 2020 $75,000
California State Games — Summer/Winter July 11-14, 2019; Feb./Mar. 2020 $175,000
Gator By the Bay May 7-10, 2020 $70,000
La Jolla Concours D’Elegance April 16-19, 2020 (POSTPONED) $60,000
Pro-Am Beach Soccer — National Championships Dec. 6-8, 2019 $30,000
San Diego Bay Wine & Food Festival Nov. 10-17, 2019 $74,500
San Diego Bayfair/Thunderboats Sep.12-15, 2019 $95,000
San Diego Bowl Game Assoc.— Holiday Bowl Dec. 2019 $410,000
San Diego Brewer’s Guild — San Diego Beer Week Nov. 1-10, 2019 $31,000
San Diego Crew Classic — Spring Apr. 3-5, 2020 (POSTPONED) $195,000
San Diego Diplomacy Council n/a $38,000
Spartan Race April 11, 2020 $41,250
Surf Cup — Thanksgiving Challenge Nov. 22-24, 2019 $40,000
US Summer Soccer Showcase June 18-30, 2020 $500,000
USA Ultimate Frisbee Oct. 24-27, 2019 $30,000
USTA Billie Jean King Girls National Championship Aug. 3-11, 2019 $50,000
Wonderfront Nov. 22-24, 2019 $500,000
TOTAL $48,592,088