One of the primary ways that the SDTMD works to bring visitors to San Diego, and increase room night stays, is through the direct funding of contractors for various events and programs. Funding is requested through the annual application process. The following contractors were awarded funding for FY2018.


Entity/Purpose Allocation
San Diego Tourism Authority (SDTA)
   Sales & Marketing $31,987,785
   San Diego Sports Alliance Sponsorship $739,700
   China Market Development $1,000,000
   Los Angeles Leisure Market Stimulus $1,000,000
   Balboa Park Co-op Program $1,000,000
   Total SDTA $32,727,485
California Police Athletic Foundation $50,000
California State Games $150,000
Century Club – Farmers Insurance Open $100,000
Extreme Sailing $400,000
San Diego Bayfair – Thunderboats $95,000
San Diego Bowl Game Association $300,000
San Diego Brewers Guild – Beer Week $74,900
San Diego Crew Classic $200,000
Surf Cup Sports – US Soccer $500,000
TOTAL $37,597,385