Tourism Generates Revenue To Support A Better San Diego

Robust spending generated $304 million in FY 2023, with SDTMD contractors directly contributing to an estimated $45 million in collections.

TOT recovery surpassed pre-pandemic levels in FY 2022.

TOT is the third largest source of City tax collections.

TOT funds essential city services to improve quality of life in San Diego.


Tourism Creates Jobs

214,000* people employed by tourism, a 17.2% increase over 2022.

*2022 calendar year, San Diego County

Tourism workers live in every San Diego City district.


Tourism Contributes to San Diego’s Economy

Tourism delivered $14 billion in visitor spending in Calendar Year 2023.

This spending supports many  San Diego businesses.