Tourism Generates Revenue To Support A Better San Diego
Transient Occupancy Tax (TOT) is the third largest source of City tax collections.
TOT funds essential city services to improve quality of life in San Diego.
TOT is projected to total $325M in FY2025, reflecting continued tourism growth.
Robust spending generated $304 million in FY2023, with SDTMD grant recipients directly contributing to an estimated $45 million in collections.
Tourism Creates Jobs
1 in 8 people in San Diego County are employed by tourism.
*2024 Calendar Year, San Diego County
Tourism workers live in every San Diego City district.
Tourism Contributes to San Diego’s Economy
Visitor spending is projected to total $15 billion in CY2025, signaling sustained growth in San Diego’s tourism sector.
This spending supports many San Diego businesses.