Tourism Generates Revenue To Support A Better San Diego

Transient Occupancy Tax (TOT) set a record of $251 million in FY 2019, with SDTMD contractors directly contributing to an estimated $86 million in collections.

TOT grew an average of 9 percent annually between FY 2014 – FY 2019.

TOT is the third largest source of City tax collections.

TOT funds essential city services to improve quality of life in San Diego.


Tourism Creates Jobs

Tourism creates 1 in 8 jobs in the county and supports nearly 200,000 industry jobs in San Diego.

Tourism workers live in every San Diego City district.


Tourism Contributes to San Diego’s Economy

Tourism delivered $11.6 billion in visitor spending in 2019.

This spending supports many  San Diego businesses.