Tourism Generates Revenue To Support A Better San Diego

Transient Occupancy Tax (TOT) set a record of $251 million in FY 2019, with SDTMD contractors directly contributing to an estimated $86 million in collections.

TOT grew an average of 9 percent annually between FY 2014 – FY 2019.

TOT is the third largest source of City tax collections.

TOT funds essential city services to improve quality of life in San Diego.


Tourism Creates Jobs

182,600* people employed by tourism, down just 6% from pre-pandemic levels.

*2021 calendar year, San Diego County

Tourism workers live in every San Diego City district.


Tourism Contributes to San Diego’s Economy

Tourism delivered $11.6 billion in visitor spending in 2019.

This spending supports many  San Diego businesses.