Letty Canizalez’s journey in the tourism and hospitality industry has been nothing short of remarkable. Inspired by her father’s deep commitment to providing exceptional service at Anthony’s Fish Grotto on San Diego’s Embarcadero, Letty sought to create her own path in this vibrant field from a young age. 

“Hospitality is not just a word for our family. It’s a way of life,” Letty said. “I call my parents on the way home from work and my dad is always excited to hear about my day. They know how hard I work because this industry is as fulfilling for me as it was for him.”

Rising Through the Ranks 

Beginning her career as a front desk agent at the age of 18, Letty’s passion for her work propelled her through the ranks. She ultimately earned the position of Director of Sales at the iconic Hard Rock Hotel, one of San Diego’s premier properties. 

Reflecting on her journey, Letty is grateful for the opportunity to lead the sales team by working hard, taking chances and leveraging the support of her family, fellow colleagues and great mentors. “As Director of Sales, it’s so fulfilling to become the person helping others succeed and grow in their careers,” she said. 

Inspiring Excellence and Shaping the Future 

Now, Letty has begun another remarkable chapter in her story by joining the San Diego Tourism Authority as its newly appointed Vice President of Sales. With an impressive tourism career spanning 25+ years, she’s bringing invaluable knowledge and expertise to lead high-performing sales, catering and event teams. 

In this role, Letty spearheads the SDTA’s group sales efforts, providing crucial support to the team by helping cultivate strong relationships with hotel partners. Her dedication to creating exceptional experiences for hotel guests aligns with the SDTA’s mission to showcase the best of San Diego to visitors year-round.  

Letty is excited to help further enhance San Diego’s position as a premier tourist destination, showcasing the city’s unique charm and hospitality for the world to see. Her success story serves as an inspiration to other aspiring travel professionals and underscores the rewarding opportunities tourism offers to the vibrant community of San Diego. 


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