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SDTMD was established in 2008 to fund effective and competitive destination marketing for the City of San Diego. Marketing programs bring visitors into City of San Diego hotels and the hotels are assessed a percentage of the room fee.

Board of Directors

The SDTMD is governed by a nine member board of directors comprised of hoteliers from the City of San Diego. The board oversees the careful stewardship of SDTMD dollars to create strong, measurable results in attracting tourism activity, increasing overnight stays and growing San Diego’s tourism market share.


SDTMD is based on the State of California’s legislation for Business Improvement Districts (BID) and benefits the lodging partners that pay into the district. The current district management plan is effective through June 30, 2052, with the existing operating agreement renewed in 2020 for 10 years by the San Diego City Council.


A helpful, at-a-glance guide to the SDTMD, TOT and San Diego’s tourism economy.

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