What Mission Bayfest Learned About Turning an Event Into a San Diego Getaway

Now in its fifth year at San Diego’s Mariner’s Point Park, the annual reggae music festival leans heavily into its San Diego setting.

The ROI of Sports Tourism in San Diego

Sports tourism San Diego programs help drive hotel demand, visitor spending and measurable ROI through SDTMD-funded marketing investments.

SDTMD’s partnership with the San Diego Open shows how sports tourism can generate winter hotel demand and measurable ROI for the San Diego region.