Why TMDs Work
Tourism Marketing Districts provide a secure and stable source of funding for destination marketing. Destination marketing attracts overnight hotel visitors, which generates tax dollars for city services, supports tourism jobs and influences billions in visitor spending.
The City of San Diego has a productive public-private partnership in SDTMD. Tax revenues, visitors spending and jobs for residents in all City districts contribute to tourism’s place as the third largest industry in San Diego.
It is the responsibility of SDTMD to ensure that San Diego remains a top visitor destination through funding the San Diego Tourism Authority’s marketing efforts and other local tourism initiatives. Learn about some of SDTMD’s most successful tourism marketing investments.
SDTMD is proud to fund tourism promotion for the City. It’s also why our hotel members, the great people they employ, and the many grant recipients we fund should be proud too. Read about how tourism has made a difference in the lives of many San Diegans.
The near shutdown of the travel industry caused by the coronavirus pandemic in 2020, has magnified how much tourism matters to San Diego. San Diego tourism experienced unprecedented declines including devastating losses in revenue, TOT and jobs.