Blog
What Mission Bayfest Learned About Turning an Event Into a San Diego Getaway
Now in its fifth year at San Diego’s Mariner’s Point Park, the annual reggae music festival leans heavily into its San Diego setting.
The ROI of Sports Tourism in San Diego
Sports tourism San Diego programs help drive hotel demand, visitor spending and measurable ROI through SDTMD-funded marketing investments.
How SDTMD Drives Sports Tourism ROI
SDTMD’s partnership with the San Diego Open shows how sports tourism can generate winter hotel demand and measurable ROI for the San Diego region.
Holiday Bowl San Diego Drives Tourism Impact
The Holiday Bowl continues to deliver major hotel demand, national visibility and economic impact for San Diego. This SDTMD-supported legacy event fills a key winter tourism gap while generating millions in room revenue.
Tourism Marketing in Action: November Events Boost San Diego Hotel Performance
This November, SDTMD-funded events are doing more than entertaining.
What Is the San Diego Tourism Marketing District?
Discover how the SDTMD funds year-round marketing and events that grow room nights, lift ADR, support jobs, and help fund City services in San Diego.