Thousands of jobs for our residents, billions in economic activity for our businesses, and millions in hotel taxes to our City— tourism benefits everyone in the City of San Diego. Through hotel tax (or TOT) revenue, San Diego’s out-of-town visitors help fund the services that keep our City safe, clean and a great place to live too. That’s why the SDTMD is proud to fund tourism promotion for the City. It’s also why our hotel members, the great people they employ, and the many grant recipients we fund should be proud too.

We’ve shared some of their stories below and encourage you to help us spread the word about why tourism matters.

Learn more about why tourism matters.

Read Our Handout 

San Diego Stats

California Stats